Turn your Instagram audience into an app they pay for every month
You already did the hard part. We turn what your community keeps asking for into a real app with your name on it, ship it to the App Store and Google Play, and stay on to help you turn followers into subscribers.
Four ways your audience costs you money instead of paying you
Millions of views, nothing to buy
Your best coaching is spread across a reel grid. People watch it, save it, and leave without a way to pay you for more.
A PDF sells once, then circulates free
One customer buys the plan, screenshots it, and posts it in a group chat. You have no idea who is using it and no way to charge again.
Your link in bio is a row of one-off checkouts
Every link is a single transaction and a dead end. Nothing there gives someone a reason to open anything of yours tomorrow.
Every brand deal caps your income and tires your audience
Sponsorship pays what the brand decides, only while you keep posting, and each one spends a little of the trust you built.
A custom app, not a white-label template
There is no product to pick from. You describe what your people want and we scope it.
Start from a blank slate
There is no template to fit into. Tell us what your community keeps asking for: programs, streaks, video check-ins, a paywalled feed, live sessions, a leaderboard, something nobody has built yet. Then we scope it properly before anyone writes code.
Shipped under your name
Your icon on their home screen, your name on the store listing, your colours and voice throughout. We are not a badge in your settings screen. Nobody needs to know we exist.
Built for month six
Anyone can get installs in launch week. Onboarding, reminders, progress they can see, and reasons to come back are where the subscription revenue actually comes from, so that is what we design around.
We stay on after launch
Store listing and ASO, promotion ideas that suit how you already post, the email and SMS to your list, monthly numbers you can read, and a steady cadence of updates. Launch day is the middle of the job.
We don't hand it over and disappear
Shipping the app is the middle of the job. Getting people to install it and stay is the rest of it, and that part is ours too.
Store listing & ASO
Screenshots, copy, keywords, review process. We run it and keep tuning it.
Promotion ideas
Content angles that fit how you already post, not a campaign brief you have to reverse-engineer.
Email & SMS
Sequences to the list you already own, written and scheduled for launch and after.
Analytics & retention
One monthly read on installs, subscribers, and where people drop off. In plain language.
Ongoing updates
A regular release cadence so the app keeps moving, driven by what your users ask for.
Two ways to pay for it: revenue share, or buy it outright
Start on one, switch to the other whenever you want.
Revenue share
No build fee. We build it, launch it, and run it: stores, billing, support, updates, promotion. You get your share of the revenue every pay period. If the app makes nothing, neither do we.
No fee up front, paid every periodBuy it outright
Own the app completely for a one-time fee: source code, store accounts, subscribers, all yours. You can buy out at any point, before launch or once it is earning. Keep us on for support or take it in-house.
Own it, whenever you chooseFitness apps are where we're deepest
Training apps that people still open in month six
Programs, logged sets, video form checks, streaks, a paywalled feed, live sessions. We have built these parts before and we know which ones keep people.
Fitness buildsSame approach, different subject. If your audience shows up for you daily, there is an app in it.
Questions we get on the first call
How big does my audience need to be?
Most of the people we work with are between 50k and a few million. Below that, engagement matters more than follower count. A small audience that shows up daily is a better app business than a large one that scrolls past.
Do I own the app?
On revenue share, we do. We build it, run it, and handle the stores, billing, support and updates, and we pay you your share every pay period. It carries your name and your brand throughout. When you want to own it, you buy it out. You can do that at any time, and from then on the source code, the store accounts and the subscribers are yours.
What if I do not know what the app should be?
That is the normal starting point, and it is most of what the first call is for. You know what your community asks you for constantly. We turn that into a scope.
Can my management or agency handle this?
Often they do. We work with creator management directly and will run scoping and reporting through whoever you want us to.
Is it only fitness?
Fitness is where we are deepest and it is the clearest example of the model. The approach works anywhere a daily habit and a paying audience overlap.
Is this better than Instagram Subscriptions or Patreon?
Different job. Subscriptions and Patreon sell access to more of your posts, inside someone else's app, on their terms and with their cut. An app of your own sells a product: a program, a plan, a habit your people come back to daily. Plenty of creators run both. The app is the one that survives an algorithm change.
How much does it cost to build an app for my audience?
On revenue share, nothing up front. We carry the build, run the app, and pay you your share every pay period. If you would rather own it, you can buy it out at any time; we quote the figure after the scoping week and it stays on the table. Both structures are on the pricing page, and we are direct about the numbers on the first call.
How is this different from Trainerize or a white-label app?
White-label platforms put your logo on their app. Every coach on them gets the same screens, the same features, and pays the platform every month. We build an app only you have, around what your community actually asked for. On revenue share we run it and pay you; buy it out and the source code and the store accounts are yours.